How might we… improve access and trust in single person automated vehicles?
User Centric Design - UX Design - Future Oriented Design - Design Research - Prototyping
Inspired by the future of automated vehicles a concept and interior for a single person autonomous vehicle was created, following research methods including immersion, interviews, journey mapping, evaluation testing and more. The design of ‘Hop’ tackles problems with access and automation (trust and control). Hop aims to provide a service that is approachable, inspires confidence and is easily understood by users.
Automation & Control
Through discussing the future of transport with our user, we realised that automation could take away the feeling of control the user has. This can be frustrating and cause anxiety. By removing the driver we are increasing the user’s sense of isolation.
Areas of low density, such as suburbs, towns and rural areas, are notoriously under-served by public transport. Further research indicates that below a residential density of 30 persons/hectare, providing a service with a similar level of flexibility as a car is economically unviable. Those without access to a car such as the elderly, disabled, low income etc. are doubly disadvantaged and can be excluded from society.
The design process involved empathy methods such as Cambridge simulation glasses (immersion), low fidelity prototyping, interviewing, customer journey mapping and extreme user testing.
This was a team effort, my contributions included prototyping, user research including the user testing sessions, report writing and helping decide the overall direction of the project using insights.
User Centric Interior Design