Purposeful product design and build, grounded in human behaviour.
Purposeful product design grounded in human behaviour.
Purposeful product design and build, grounded in human behaviour.
Helping organisations turn complex opportunities into 0→1 products and services. Shaping products from problem definition and experience design through to delivery. Focusing on work that sits at the intersection of social good, behaviour change and emerging technology.
Helping organisations turn complex opportunities into 0→1 products and services. From problem definition and experience design through delivery including coding. Focusing on work that sits at the intersection of social good, behaviour change and emerging technology.
AI-native product design across finance, government, health, and data science.
Selected Work
Proof Across Adoption, Design and Strategy
Proof Across Adoption and Strategy
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Our Services
How I Can Help
Product Design and Build
AI-native product design and engineering from problem definition to implementation.
MVP design
Product strategy
User research
Data investigations
Idea
Product
Strategic Partnership
You know where you want to go. You need someone who speaks every language to get you there.
Stakeholder Workshops
Roadmapping
Executive Advisory
Jack Daniel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Gorge Chapel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Mike Tylor
CTO
Aligned
Focus Area:
Technology Build
Priority:
High
Thomas Shelby
Founder
Aligned
Focus Area:
Technology Build
Priority:
High
Jack Daniel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Gorge Chapel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Mike Tylor
CTO
Aligned
Focus Area:
Technology Build
Priority:
High
Thomas Shelby
Founder
Aligned
Focus Area:
Technology Build
Priority:
High
Jack Daniel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Gorge Chapel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Mike Tylor
CTO
Aligned
Focus Area:
Technology Build
Priority:
High
Thomas Shelby
Founder
Aligned
Focus Area:
Technology Build
Priority:
High
Jack Daniel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Gorge Chapel
Founder
Aligned
Focus Area:
AI Roadmap
Priority:
High
Mike Tylor
CTO
Aligned
Focus Area:
Technology Build
Priority:
High
Thomas Shelby
Founder
Aligned
Focus Area:
Technology Build
Priority:
High
Discovery
Workshop
Aligned Roadmap
Behaviour & Adoption
I apply behavioural science, change psychology, and practical capability-building to design for activation, retention, and adherence, not just rollout.
Change frameworks
Psychological Safety
Champion programs
Analyzing current workflow..
Trust check
Skill check
Manual workaround
Resistance signal
AI Adoption Audit
Understand where AI adoption is stalling, why behaviour is not shifting, and what to redesign across the product, workflow, and operating model.
Stakeholder interviews
Workflow audit
Gap analysis
Chatbot system
Adoption: 20% of team
Workflow system
Under-used, retraining needed
Sales system
Fully adopted
Coaching
Mentorship for junior designers, budding technologists, and career-switchers.
Portfolio reviews
CV critique
Interview practice
Portfolio narrative
Show the thinking, not just the screens
Mock critique and interview practice
CV, case studies, and next steps
Benefits
Why Work With Me
Evidence, Not Guesswork
Every recommendation is grounded in real audits, user research, and data, not assumption.
Built for Adoption, Not Just Launch
The goal is not simply to launch AI. It is to build products that improve activation, conversion through retention, and adherence.
Psychology-Led Adoption
Built on established change models and behavioural research.
Get in contact
Get in contact
Leave your email and I’ll get back to you about purposeful AI product design, implementation, adoption, and behaviour change.
Leave your email and I’ll get back to you about purposeful AI product design, implementation, adoption, and behaviour change.