Designing and building products that people understand, value, and stick with

Helping organisations turn complex opportunities into products, from problem definition through research, design, and delivery.

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Selected Work

Selected Works

Cutting quote time by 75% with agentic underwriting

Led design for a zero-to-one agentic underwriting system. Drove adoption through underwriter relationships and change management.

Cutting quote time by 75% with agentic underwriting

Led design for a zero-to-one agentic underwriting system. Drove adoption through underwriter relationships and change management.

72% of users caught model issues faster with a simpler way to see AI health

Coda, a simple, accessible interface for monitoring the health of ML systems in production.

72% of users caught model issues faster with a simpler way to see AI health

Coda, a simple, accessible interface for monitoring the health of ML systems in production.

$55M+ in partner growth by making algorithmic risk configurable

Designed a configurable tool giving portfolio managers control over algorithmic risk without needing technical expertise.

$55M+ in partner growth by making algorithmic risk configurable

Designed a configurable tool giving portfolio managers control over algorithmic risk without needing technical expertise.

10+ new facility sign-ups from turning health data into clinical action

Circadia Health is a health tech startup behind a contactless system that captures. Hired as their founding designer to own user-focused solutions, drive adoption, and improve retention and value.

10+ new facility sign-ups from turning health data into clinical action

Circadia Health is a health tech startup behind a contactless system that captures. Hired as their founding designer to own user-focused solutions, drive adoption, and improve retention and value.

From weeks to days: making machine learning accessible without code

Built a platform that simplifies how ML models are created, run, and monitored.

From weeks to days: making machine learning accessible without code

Built a platform that simplifies how ML models are created, run, and monitored.

Concept to prototype in days, not weeks: self-building an AI-native sports app

Prima is an AI-powered warm-up app that automatically triggers personalised and injury aware warm-up routines. Helping athletes build consistency and reduce injury risk.

Concept to prototype in days, not weeks: self-building an AI-native sports app

Prima is an AI-powered warm-up app that automatically triggers personalised and injury aware warm-up routines. Helping athletes build consistency and reduce injury risk.

Bringing Agent Skills within Design System

[coming soon] A reusable agent skill contributed back to the design system, translating trustworthy-product principles into practical guidance teams can use from the first brief.

Bringing Agent Skills within Design System

[coming soon] A reusable agent skill contributed back to the design system, translating trustworthy-product principles into practical guidance teams can use from the first brief.

COMING SOON

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About

Ruksana Shaukat Jali

Ruksana

Product designer, builder & change practitioner

I design and build AI-powered products that solve complex problems. From healthcare to insurance and financial services, I’ve spent my career building zero-to-one products in environments.

My work sits at the intersection of AI, behavioural science, product design, and engineering. I enjoy moving between strategy, research, design, and code… taking ownership from early problem definition through to shipped products. Most recently I’ve worked across AI startups and McKinsey/QuantumBlack.

I design and build AI-powered products that solve complex problems. From healthcare to insurance and financial services, I’ve spent my career building zero-to-one products in environments where good design changes how people work and make decisions.

Outside work, I write about AI and human behaviour through The Human Layer, lecture on Product Design at Imperial College London, and published research exploring machine learning for social anxiety detection. Across everything I do, I’m driven by the same question: how can we build technology that people genuinely trust, value, and choose to use?

Product strategy → code

AI products & agents

Behaviour change & adoption

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