Designing and building products that people understand, value and adopt
Designing and building products that people
understand, value and adopt
I help early-stage AI startups and social impact teams, from problem definition through research, design, and delivery. With a focus on AI, data-rich systems and products people keep using.
LOCATION
London · Working globally
PRACTICE
7+ years of building products
EXPERIENCE
20+ products built
AREAS
AI | Health | Public Sector | Social Impact | Finance
Selected work
Selected work
Services
Services
About
About
Product designer, builder & strategist
My name is Ruksana. I design and build products that solve complex problems. From healthcare, public sector to financial services, often building zero-to-one products and AI products. Most recently I’ve worked across AI startups and McKinsey/QuantumBlack.
Outside work, I write about intentional AI usage and human behaviour through The Human Layer on substack, lecture on Product Design at Imperial College London.
I design and build AI-powered products that solve complex problems. From healthcare to insurance and financial services, I’ve spent my career building zero-to-one products in environments where good design changes how people work and make decisions.
My work sits at the intersection of AI, behavioural science, product design, and engineering. I enjoy moving between strategy, research, design, and code… taking ownership from early problem definition through to shipped products. Most recently I’ve worked across AI startups and McKinsey/QuantumBlack, building products in regulated industries.
Outside work, I write about AI and human behaviour through The Human Layer, lecture on Product Design at Imperial College London, and published research exploring machine learning for social anxiety detection. Across everything I do, I’m driven by the same question: how can we build technology that people genuinely trust, value, and choose to use?
I design and build AI-powered products that solve complex problems. From healthcare to insurance and financial services, I’ve spent my career building zero-to-one products in environments where good design changes how people work and make decisions.
My work sits at the intersection of AI, behavioural science, product design, and engineering. I enjoy moving between strategy, research, design, and code… taking ownership from early problem definition through to shipped products. Most recently I’ve worked across AI startups and McKinsey/QuantumBlack, building products in regulated industries.
Outside work, I write about AI and human behaviour through The Human Layer, lecture on Product Design at Imperial College London, and published research exploring machine learning for social anxiety detection. Across everything I do, I’m driven by the same question: how can we build technology that people genuinely trust, value, and choose to use?
Behaviour change & adoption
Product strategy → code
AI products & agents
Get in contact
Leave your email and I’ll get back to you about purposeful AI product design, implementation, adoption, and behaviour change.