Purposeful product design, grounded in human behaviour and built to grow.
Helping organisations turn complex opportunities into purposeful 0→1 products and services. From problem definition and experience design through delivery and change. Grounding the work in real human behaviour to drive activation, retention, and adherence. Focusing on work that sits at the intersection of social good, behaviour change and emerging technology.
AI-native product design across finance, government, health, and data science.
Our Services
How I Can Help
What we can help you achieve..
Product Design
AI-native product design from problem definition to implementation: evidence-led discovery, product strategy, user research, service design, and delivery support for products built around a clear purpose.
MVP design
Product strategy
User research
Data investigations
Idea
Product
Behaviour & Adoption
AI only delivers value when people can and want to use it. I apply behavioural science, change psychology, and practical capability-building to design for activation, retention, and adherence, not just rollout.
Change frameworks
Psychological Safety
Champion programs
Analyzing current workflow..
Trust check
Skill check
Manual workaround
Resistance signal
Strategic Partnership
You know where you want to go. You need someone who speaks every language to get you there.
Stakeholder Workshops
Roadmapping
Executive Advisory
Discovery
Workshop
Aligned Roadmap
AI Adoption Audit
Understand where AI adoption is stalling, why behaviour is not shifting, and what to redesign across the product, workflow, and operating model.
Stakeholder interviews
Workflow audit
Gap analysis
Chatbot system
Adoption: 20% of team
Workflow system
Under-used, retraining needed
Sales system
Fully adopted
Selected Work
Writing
Recent writings
Benefits
Why Work With Me
Every engagement combines research, AI-native product design, and established change psychology to turn AI capability into purposeful products people activate, return to, and rely on.
Evidence, Not Guesswork
Every recommendation is grounded in real audits, user research, and data, not assumption.
Psychology-Led Adoption
Built on established change models and behavioural research — not just training decks.
Built for Adoption, Not Just Launch
The goal is not simply to launch AI. It is to design purposeful products that improve activation, conversion through regulated intake, retention, and adherence.
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