I help startups, public sector organisations, healthcare companies and charities decide what to build, design it so people adopt it and build the skills their teams need to keep improving it. From problem definition and research through to strategy, design, prototyping and delivery.
Design leader, builder & strategist
Behaviour change & adoption
Product strategy → code
AI products & agents
Built an something that no one is using?
Behaviour-Led Adoption
Use behavioural psychology and real usage data to find out why people are not adopting your product, and design the changes that build trust, habit and loyalty.
Behaviour-Led Adoption
Don’t know who your customers are, or what to build next?
Opportunity and Product Research
We use customer evidence and commercial research to show you which opportunities deserve investment, which need testing first and which to stop.
Opportunity and Product Research
Is a complex process costing you time, money or trust?
Complex Workflow Redesign
We map how the work really happens, then redesign it so teams finish faster, with fewer hand-offs and fewer avoidable errors.
Complex Workflow Redesign
AI-made screens that don’t look like your brand?
Design Systems for AI
AI tools can create screens and journeys in minutes, but each one can come out slightly different. We turn your brand into clear rules that people and AI tools both follow, so everything feels like one company.
Design Systems for AI
Designers and engineers speaking different languages?
Upskilling for Designers to Engineers
We coach designers and teams on their own projects, covering design, how things get built and how to use AI well, so they grow in confidence and ship more themselves.
Upskilling for Designers to Engineers
Get in contact
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