I help startups, public sector organisations, healthcare companies and charities decide what to build, keep it consistent as AI speeds up delivery, simplify complex workflows and build the skills their teams need to use it well. From problem definition and research through to strategy, design, prototyping and delivery.
Product designer, builder & strategist
Behaviour change & adoption
Product strategy → code
AI products & agents
Opportunity and Product Research
Most teams have more ideas than budget. We use customer evidence and commercial value to show you which opportunities deserve investment, which need testing first and which to stop, before any resources are committed.
Complex Workflow Redesign
In high-stakes work, every extra step and hand-off adds time and risk to adoption. We map how the work really happens, then redesign it so teams finish faster, with fewer hand-offs and fewer avoidable errors.
Design Systems for AI
Teams now use AI tools to create screens, pages and customer journeys in minutes. The risk is that each one comes out slightly different, with the wrong colours or a flow that feels like a different company. We turn your brand and your way of designing into clear rules that both people and AI tools follow.
Get in contact
Leave your email and I’ll get back to you about purposeful AI product design, implementation, adoption, and behaviour change.